Hardware store creates moving Christmas ad of the year starring 2-year-old Arthur

Get your tissues at the ready. The most moving Christmas advert we’ve seen all year has been released and it has the most lovely message behind it: buy local.

The owner of Hafod Hardware in Rhayader, Powys, in Wales, made a Christmas advert featuring his two-year-old son Arthur and it’s absolutely delightful.

The advert didn’t break the bank to make — it cost just £100 to produce. Jones told the BBC that most of that money was spent on the music. The video has gone viral, gaining over 415K views on YouTube in just three days.

The advert shows Arthur waking up (in Marvel pajamas, no less) and getting ready for work at the hardware shop. He meanders down the road, dons an apron and gets to work, serving customers.

The highlight is Arthur’s attempts at wrapping a present. 10/10 for effort.

Jones told the BBC the underlying message of the ad is to “shop at your small independent shops”.

“I understand Christmas can be a very expensive time for everyone and they need to save money where they can, but if they can afford to, just try and shop at your small independent shops and support us, it makes a big difference,” said Jones.

“The underlying message… is these big companies like John Lewis, they do really well at Christmas.

Jones added that he’s received emails and messages from viewers all over the world.

Frankly, it’s easy to see why.